Privacy Policy

1. Introduction

This website (www.52princessstreet.com) is operated by This Solid Ground Ltd (“we”, “us”, “our”) on behalf of Adapt Real Estate, the owners of 52 Princess Street.

We are committed to protecting your personal information and being transparent about how we collect and use it. This Privacy Policy explains what data we collect from you, how we use it, who we share it with, and the rights you have under data protection law.

2. Who we are

This Solid Ground Ltd operates this website and is the Data Controller for any personal information collected through it, such as enquiry form submissions.

We may share information with Adapt Real Estate or their appointed agents where necessary to respond to your enquiry or arrange a viewing.

Company details:
This Solid Ground Ltd
Registered office: 52 Princess Street, Manchester, M1 6JX
Email: info@thissolidground.com
Registered in England & Wales (Company No. [insert company number])

3. What information we collect

We may collect and process the following information:

  • Contact details – such as your name, email address, and phone number, when you submit an enquiry form or contact us.
  • Correspondence – records of communications if you contact us by email or through the website.
  • Technical data – including your IP address, browser type, operating system, and browsing behaviour, collected through cookies and analytics tools (see Section 6).

We do not collect sensitive personal data (such as health, race, or religious information) through this website.

4. How we use your information

We use your personal data only for the following purposes:

  • To respond to your enquiries and provide information about 52 Princess Street.
  • To arrange viewings or connect you with Adapt Real Estate’s appointed agents.
  • To operate, maintain, and improve our website and digital services.
  • To comply with our legal or regulatory obligations.

We will not use your personal data for marketing purposes unless you have given us explicit consent.

5. Lawful basis for processing

Under the UK GDPR, we rely on the following lawful bases for processing your personal data:

  • Legitimate interests – to respond to your enquiries and operate our website efficiently.
  • Consent – if you have opted in to receive updates or marketing from us.
  • Legal obligation – if we are required to disclose information to comply with a legal requirement.

6. Cookies and analytics

This website uses cookies to enhance your browsing experience and collect anonymous data on how visitors use the site.

Cookies are small text files stored on your device. You can choose to accept or refuse cookies in your browser settings.

We use Google Analytics to collect anonymous information about:

  • The number of visitors to the website
  • The pages viewed
  • How visitors arrived at the site

This information helps us improve our website’s performance and usability.
To find out more about Google’s privacy practices, visit Google’s Privacy Policy.
You can opt out of Google Analytics tracking here: tools.google.com/dlpage/gaoptout.

To learn more about cookies, including how to manage or delete them, visit www.allaboutcookies.org.

7. Sharing your information

We do not sell your personal data.
We only share it in the following limited circumstances:

  • With Adapt Real Estate or their appointed property agents, where necessary to respond to your enquiry or arrange a viewing.
  • With trusted service providers who support our website operation (such as hosting or analytics), under strict data protection agreements.
  • Where required by law, court order, or regulatory obligation.

All third parties are required to respect the confidentiality and security of your personal information.

8. Data retention

We will only retain your personal information for as long as necessary to fulfil the purpose for which it was collected, or as required by law.
In most cases, enquiry data will be deleted within 12 months unless a longer retention period is needed for legitimate business or legal reasons.

9. Data security

We have appropriate technical and organisational measures in place to protect personal information against loss, misuse, unauthorised access, disclosure, or alteration.
Our staff are trained in data protection and confidentiality, and we only allow access to those who need it for legitimate business purposes.

10. Your data protection right

Under the UK GDPR, you have the right to:

  • Request access to the personal data we hold about you.
  • Request correction of any inaccurate or incomplete information.
  • Request deletion of your data (“right to be forgotten”).
  • Object to our processing of your data.
  • Request restriction of processing or data portability.
  • Withdraw consent, where processing is based on consent.

To exercise any of these rights, please contact us at info@thissolidground.com.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.

11. International data transfers

We do not routinely transfer personal data outside the UK. If it becomes necessary (for example, using third-party processors with overseas servers), we will ensure that appropriate safeguards are in place in accordance with UK data protection law.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
Any updates will be posted on this page, with the “Last updated” date revised accordingly.
We encourage you to check this page periodically to stay informed.

Last updated: October 2025

13. Contact us

If you have any questions or concerns about this Privacy Policy or our handling of your data, please contact us:

This Solid Ground Ltd
52 Princess Street
Manchester M1 6JX
Email: info@thissolidground.com